Email marketing is an easy and inexpensive marketing strategy. This is
one marketing tactic that small and medium-sized businesses can do.
The following are entrepreneur tips specific to email marketing:
Start building a mailing list immediately - this can either be bought or
built. Its usually quicker to buy, but better to build. If you decide
to buy a mailing list, be careful that you don't get ripped off buying
an old or expired lists even if they are cheaper.
Have a specific demographic in mind so that you will get the right list.
Know as much about your desired target Ireland Email Database market as possible, and seek to
achieve an email marketing list that matches your requirements.
Also, keep your list updated. You should immediately remove email
addresses that have bounced.
If you opt to compile your own mailing list, make sure that there is a
confirmation link for your recipient to click on to indicate that they
want to receive emails from you in the future. Aside from confirming
that you have an active email account in your database, this step will
also ensure that your messages won't be tagged as spam.
Remember that email marketing is a way of making money online that can
be extremely profitable, and to summarise, here are you key
considerations -
1) how often you will email your list - remember not often, and not too
infrequently,
2) match the offer/ message to your market - don't send muscle building
offers to dog lovers for example or they will unsubscribe, and
3) watch your numbers
When you know your numbers, you know your business.Today I was thinking about how we used to communicate - by phone and
letter and how we do it now by text and social media.
How have improvements in technology changed the way we interact with others? Email is wonderful in that it is practically instant. It is free as well. Businesses love it because it enables them to target and reach a much wider audience. Of course there are rules about spam and bombarding people with unwanted emails. The way to get around that is to ask your customers to subscribe to a list. By doing so they have given you permission to send them emails and they have the option of unsubscribing as and when they wish. Some people are good at ignoring tricky correspondence. Personally I want to act on things immediately which is not always possible. I hate it when my email inbox fills up. A problem I have been having at the minute is that I have got a lot of responses to my blog and although some are worthwhile comments others are people trying to sell something - they enter a comment which is generic and really nothing to do with the subject matter of the blog and I have to spend ages deleting them.
I am not sure how to block unwanted comments such as this so I will have to go and investigate that. I was astonished recently when I visited my elderly aunt and she produced a letter for me to read which was purportedly sent by the son of Charles Taylor, former President of Liberia looking for a donation to be sent on behalf of Charles Taylor Senior who was "being held in prison against his will". Really I was gobsmacked- I had seen this type of thing on the internet but these people had gotten my aunt's address from somewhere and the letter bore a stamp from Dar Es Salaam, Tanzania. I rang the Gardai on my aunt's behalf and even though she is quite clued in and would not be fooled by such a letter I could not believe the tactics. That brings me to another point. Precisely because it is so easy to send an email people tend to take a letter more seriously. I have recently purchased a database of companies in the Galway/West of Ireland region that have a HR function and I intend to start targeting them as potential customers in the New Year. I have been advised that the best way to proceed would be to send a letter on quality headed paper and follow this up with a phonecall.
So the post has its uses after all. At Christmas time I was pleased to see that people still send cards - we put a personalised letter in with the cards to people we have not seen in a while because I think it is good to give some news I dislike getting cards with just the person's name scrawled at the bottom. It makes me think that they are just sending the card because they think they should and not because they want to let you know how they are. I keep old birthday cards in shoeboxes and sometimes I look back over them and they remind me of times gone by. So all in all I think that both post and email have their uses - it is lovely to get a letter in the post. I recently sent a letter to a friend of mine that I have not seen for years because her mother had died and it was not until almost a year later that I got a letter back from her saying that she was not up to corresponding before that. The letter contained photos and a Mass Card in remembrance of her mother. I was able to pick it up and it seemed real. Email would not be suitable for this purpose but I use email every day for business and pleasure and I find it great for Facebook and keeping in touch with a wide range of people.
How have improvements in technology changed the way we interact with others? Email is wonderful in that it is practically instant. It is free as well. Businesses love it because it enables them to target and reach a much wider audience. Of course there are rules about spam and bombarding people with unwanted emails. The way to get around that is to ask your customers to subscribe to a list. By doing so they have given you permission to send them emails and they have the option of unsubscribing as and when they wish. Some people are good at ignoring tricky correspondence. Personally I want to act on things immediately which is not always possible. I hate it when my email inbox fills up. A problem I have been having at the minute is that I have got a lot of responses to my blog and although some are worthwhile comments others are people trying to sell something - they enter a comment which is generic and really nothing to do with the subject matter of the blog and I have to spend ages deleting them.
I am not sure how to block unwanted comments such as this so I will have to go and investigate that. I was astonished recently when I visited my elderly aunt and she produced a letter for me to read which was purportedly sent by the son of Charles Taylor, former President of Liberia looking for a donation to be sent on behalf of Charles Taylor Senior who was "being held in prison against his will". Really I was gobsmacked- I had seen this type of thing on the internet but these people had gotten my aunt's address from somewhere and the letter bore a stamp from Dar Es Salaam, Tanzania. I rang the Gardai on my aunt's behalf and even though she is quite clued in and would not be fooled by such a letter I could not believe the tactics. That brings me to another point. Precisely because it is so easy to send an email people tend to take a letter more seriously. I have recently purchased a database of companies in the Galway/West of Ireland region that have a HR function and I intend to start targeting them as potential customers in the New Year. I have been advised that the best way to proceed would be to send a letter on quality headed paper and follow this up with a phonecall.
So the post has its uses after all. At Christmas time I was pleased to see that people still send cards - we put a personalised letter in with the cards to people we have not seen in a while because I think it is good to give some news I dislike getting cards with just the person's name scrawled at the bottom. It makes me think that they are just sending the card because they think they should and not because they want to let you know how they are. I keep old birthday cards in shoeboxes and sometimes I look back over them and they remind me of times gone by. So all in all I think that both post and email have their uses - it is lovely to get a letter in the post. I recently sent a letter to a friend of mine that I have not seen for years because her mother had died and it was not until almost a year later that I got a letter back from her saying that she was not up to corresponding before that. The letter contained photos and a Mass Card in remembrance of her mother. I was able to pick it up and it seemed real. Email would not be suitable for this purpose but I use email every day for business and pleasure and I find it great for Facebook and keeping in touch with a wide range of people.
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